UNESCO is releasing a 600 page report, which, as they say is to

highlight the need to draw on the social sciences to bring about the economic and behavioural changes required to achieve sustainability.

These concepts clearly are important. For example, there’s the need for changing the way we develop and expand our population centers in a way that promotes public transportation. That’s social, not technical.

But how do we really accomplish this? I picture the social science equivalent of the Manhattan Project. Bring in the best in the world, and set them loose to create some memes (a mind bomb?) that will help jump-start progress.