Here’s another opportunity to consider the average person’s understanding of the science behind climate change. (Hint: it ain’t rocket science, but it might take a few minutes of concentration, reading  here and here, for example.)

Time reports on two Berkeley psychologists who  show that dire warnings about climate change don’t appear to really get the message across:

Far from scaring people into taking action on climate change, such messages seem to scare them straight into denial.
All well and good. Their approach is logical and all. Now, I’d like to see these shrinks delve into what sorts of messages actually do work, including examining how to effectively enhance people’s understanding.

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