I’ve never liked the term “natural” on food labels. It really has no definition. (And the term “hypoallergenic” is equally meaningless, when it comes to pillows and such.)
Ben and Jerry’s ice cream as made voluntarily a stand-up decision to drop the term natural from its labels, due to presence of
ice creams and frozen yogurts that contain alkalized cocoa, corn syrup, partially hydrogenated soybean oil, or other ingredients that aren’t natural.
Their ice cream sure is a lot more natural than other stuff out there calling itself natural, but the problem is that the term is meaningless. If only other manufacturers would be so forthright.