Vegetarian food chains come along now and then, at least in concept. Why can’t they follow the simple model of MacDonald’s, Wendy’s, Burger King, etc. and have a simple menu, with simple items? We really need some good, economical alternatives.

Would Wimpy Buy One of These for $7.95? (And Pay You Back on Tuesday?)

$7.95 for a Portobello Mushroom Sandwich? Where's Port O'Bello?

This new one, Otarian, might work in New York and London, where they are opening up, but they’ll never get people along the interstates to want to chomp down on a portobello mushroom sandwich. Heck, most people don’t even know where Port O’ Bello is, after all. Throw a veggie patty on a bun with a pickle, and charge $1.50, through in some french fries cooked in healthy oil, put out the ketchup, and the world will beat a path to their door.